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#ShareMyCokeLah

Agency Partner: Social@Ogilvy

 

Coke were looking to boost their fan engagement in Malaysia and get a little bit of branding in place on Facebook. Enter #ShareMyCokeLah! We created a portal on Facebook for Coke that pulled in feeds from Instagram from the hashtag #ShareMyCokeLah! Fans posed with their name-personalized cans and were included on the feed, with a chance to perhaps also be on a billboard in one of many locations in Malaysia!

To make the campaign go viral, we also got them to utilize the power of crowdsourcing, and created an application for them that allowed their fans to log on to the portal and generate their own personalized cover photo that they could then use on their Facebok timeline - again branded with #ShareMyCokeLah and with their names!

Coke's #ShareMyCokeLah Facebook App - Circus Social

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